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G-SHOCK X EMINEM: RELEASE DATE

It would take a strong person to argue that Eminem isn’t the most successful rapper of all time. It would also take a strong person not to be pumped to hear that the much-hyped GDX6900MNM-1 collaboration with Slim will be touching down in Oz on December 24. The watch will retail for $299 and as you can probably imagine: stocks are ridiculously limited.

We can reveal that G-Factory, Melbourne (on the ground floor of Myer Bourke Street) will have 25 of the watches for sale. We’ll announce more stockists as we get closer to the release date … but common sense would tell you that the usual suspects will be getting the watches.
 


Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 harkens to Eminem’s darker past in the crumbling city of Detroit, the skyline of which is printed in bold red on the upper watch band. The watch face and band loop sport the reverse “E” from his stylized moniker EMIN?M, while the watch case back and lower watch band are personalized with an autograph of his alter ego, reading “Shady”. This attention-grabbing watch also has the rugged functionality that sets the G-Shock brand apart, with Shock Resistance, 200m Water Resistance, Auto LED Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and Multi-Home settings.
 
In celebration of G-SHOCK’s 30-year anniversary, Eminem will again be giving an exclusive performance at this year’s Shock the World event held in Manhattan, New York City. Each year Shock the World is held to announce the brand’s biggest news and latest releases, and for 2013, celebrating G-SHOCK’s 30th birthday, there is a lot in store.