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ANNOUNCEMENT: G-SHOCK X ALIFE

G-SHOCK x ALIFE GDX6900AL-2D LIMITED EDITION COLLABORATION

G-Shock and Alife reignite their partnership for a limited edition timepiece. The balance between New York City Lifestyle, craftsmanship and design fuse together to create one of the most anticipated products of the 2015.
 
The GDX6900AL-2D timepiece is adorned with a patriarchal stars and stripes colour scheme - inspired by American artist Jasper Johns and his acclaimed flag paintings of the 1950s. Instead of using the traditional illuminating red, white and blue colour scheme, the collaborative model portrays a muted version of the colour palette. The new design simulates the technique Johns used throughout his career to enhance the vintage effects of his paintings.


 
“This design came about from the idea of representing where you are from. Alife is and has always been a very New York centric brand. For our newest project with G-Shock we decided that since this was a global product, let’s represent the country rather than the city we reside in”.  –Rob Jest, Founding father of Alife
 
In true G-Shock form, there is always a duality of distinctive design and technological support in all timepieces. The GDX6900AL-2D features Shock Resistance, 200M Water Resistance, Auto LED (Super Illuminator). Flash Alert, 5 Daily Alarms, World Time (31 Time Zones / 48 Cities + UTC), Multi-Home Time Function, 1/100th Sec. Stopwatch (24HR), 1/10th Sec. Countdown Timer (24Hr), 12/24 HR Format, Mute Function and 10 Year Battery. 
 
The product release will be accompanied by a video directed by young New York native, Sophie Day - former Alife team member and avid photographer and videographer. The short film highlights the timepiece as it leads a group of the city’s “Post Millennial” youth, the individuals who have emerged at the tail end of the millennial boom. Centering a perspective on their stories and their perseverance to survive and succeed in the thriving metropolis, the completely unscripted video reveals the life of young individuals who will grow into the city’s next generation of creative catalysts and culture changers.
 
The GDX6900AL-2 will retail in Australia for $329 and hit stores in October.