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G-SHOCK AND JOHNNY CUPCAKES COOK UP A COLLABORATIVE TIMEPIECE

G-Shock and Johnny Cupcakes blend each of their unique aesthetics for a playful, but tough limited edition timepiece.
 
Fresh out of the oven and designed to serve more than one, the Johnny Cupcakes x G-Shock collaboration arrives  in one of G-Shock’s most popular and recognisable styles – the GDX6900 –  the timepiece is topped with pink, blue, and white sprinkles on an aqua background. The cascading sprinkles on the watch and packaging are an ode to Johnny Cupcakes’ ever-present cupcake motif.


 
“We wanted to create a watch that would complement our unique take on apparel design and carries the light-hearted approach that makes us both stand out. We knew we wanted to use a signature pattern and that’s when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look, and that’s exactly what a watch is to an outfit.”  - Johnny Earle, Founder & CEO of Johnny Cupcakes
 
The GDX6900JC-3D serves up convenient and effective features such as Shock Resistance, 200M Water Resistance, Auto LED (Super Illuminator), Flash Alert, 3 Multi-function Alarms, World Time (29 Time Zones/48 Cities + UTC), 1/100th Sec. Stopwatch (24HR), Countdown Timer (24Hr), 12/24 HR Format, Mute Function, and 10 Year Battery Life. 

Adding to the colourful and unique sprinkle motif is a pink frosting graphic within the LED backlight, pink band keeper and Johnny Cupcake’s iconic insignia of skull and crossbones, with a cupcake silhouette replacing the skull, engraved on the case back. Fans of Johnny Cupcakes and G-Shock will be sure to see this timepiece as one of many collectible G-Shock timepieces.
 
The GDX6900JC-3D will retail for $329 and will be available for purchase in November 2015.