G-SHOCK x BURTON
Today, G-SHOCK announces the latest collaboration model in partnership with leading snowboarding and lifestyle brand, Burton Snowboards. The two brands, who first partnered in 2013 in honour of G-SHOCK's 30th anniversary, now introduce their third collaboration watch: the limited edition MUDMASTER (GG1000BTN-1A) featuring a unique camouflage pattern inspired by classical utilitarian look mixed with young subculture of duck camo. The timpiece also includes Burton's ethos of "no bad trips" engraved on the case back.
Burton is one of the most recognized global brands in snowboarding - best known for growing snowboarding from a backyard hobby to a world-class sport. This collaboration, timed with Casio G-SHOCK's 35th Anniversary and the upcoming Buton U.S Open Snowboarding Championships, combines Burton's legendary product quality and commitment to the outdoors with G-SHOCK's versatility and unmatched toughness.
“G-SHOCK has been a great partner of Burton for years and we were honored to create a watch to celebrate their 35th anniversary,” said Greg Dacyshyn, Creative Director at Large for Burton. “Working with them is always a fun and dynamic process because they give us a lot of artistic freedom. This time around we went for a classic utilitarian vibe, featuring duck camo prints and alert orange accents. The end result is a very cool watch that strikes that balance for both outdoor and urban adventures.”
Part of G-SHOCK's popular MASTER OF G line, the MUDMASTER GG1000BTN-1A features the twin sensor technology of G-SHOCK as digital compass and thermometer, as well as a special mud and dust-resistant structure, making it a perfect companion for the tough, snowy conditions on the slopes.
In celebration of the collaboration, a video was created highlighting some of Burton's favourite moments on the road and underscoring the brand's ethos of no bad trips. The model comes equipped with standard G-SHOCK technology of shock resistance, 200M water resistance, an auto LED super illiuminator, world time, 4 daily alarms and 1 snooze alarms, 1/100th second stopwatch and countdown timer as well as 12/24 hour formats- all in a 55.3mm case.