G-SHOCk is the watch brand that is always finding new ways to incoporate world culture icons into exciting and innovative designs. These new models are based on a motif based on the sneakers that are very much a part of today's fashion. Blue, purple and white base colours are contrasted by accent colours that recall the image of pop designs found on today's sneakers. Sneaker colouring is used for front button, second hand, and face brand logo, as well as the overall colour. The bse model is the new mid size GA-800 that combines a rugged design in a compact configuration. The GA-800 is an analog-digital combination timepiece that features an indepedently driven second hand and styling that allows enhanced readability.